KCRW Rebrand & OOH Campaign
DP, Editor, & Photographer
THE ASK
KCRW, the flagship Southern California station of NPR sought to rebrand itself and reinvigorate its image from humble basement beginnings into a media destination for the 21st century. As part of a 360 identity rebrand, we created a brand film and OOH/digital campaign tying KCRW to the essence of Los Angeles (and later, Santa Barbara); We’re not just on the air, we’re in the air.
Completed at Troika
